As Executive Creative Director of PG One Singapore, Sarah leads a team of 90+ FMCG specialists across 12 APAC markets. Her insatiable drive for perfectionism has led to creativity that’s been recognized in D&AD, Cannes, One Show, and other prominent shows. But she wasn’t always a Creative. She entered agency life as a Suit before becoming the agency’s oldest junior creative. The late start pushed her to become the agency’s youngest ACD and CD.

Sarah’s now one of the most well-loved and multi-awarded ECDs in Singapore. She served at the 70th Cannes Lions International Festival of Creativity’s Print & Publishing Jury. Last year, she and her agency were shortlisted at AOY for SEA Creative Leader of the Year and Specialist Agency of the Year, respectively. When she’s not chasing the next big idea, you can find her chasing her two hellion daughters, who are already following in their mother’s footsteps.