As Executive Creative Director of PG One Singapore, Sarah leads a team of 90+ FMCG specialists across 12 APAC markets. Her insatiable drive for perfectionism has led to creativity that’s been recognized in D&AD, Cannes, One Show, and other prominent shows. But she wasn’t always a Creative. She entered agency life as a Suit before becoming the agency’s oldest junior creative. The late start pushed her to become the agency’s youngest ACD and CD.

Sarah’s now one of the most well-loved and multi-awarded ECDs in Singapore. She served at the 70th Cannes Lions International Festival of Creativity’s Print & Publishing Jury. Last year, she and her agency were shortlisted at AOY for SEA Creative Leader of the Year and Specialist Agency of the Year, respectively. When she’s not chasing the next big idea, you can find her chasing her two hellion daughters, who are already following in their mother’s footsteps.

Yuan Ling has been a creative for 7 years. Loves to eat.

Deeply curious about people and their behaviors, Kelvin finds joy in immersing himself in foreign cultures—listening and learning about different ways of thinking and doing. That’s why his most recent stint before BBH Singapore took him far from home, to an alpaca farm in Canada. Over the years, Kelvin has delicately combined his inquisitiveness with helping brands better understand their consumers to influence attitudes and behaviors. His obsession with people and their behaviors has led to wins at the 2022 APAC Effies and a publication in SAGE New Media & Society Journal in 2023, exploring the impact of clicktivism on pro-social behaviors

Currently an Associate Creative Director at Ogilvy Singapore, Jay is an art-based creative pushing and applying design based thinking into everyday advertising. He is known for multiple globally awarded campaigns that have claimed more than 50 flawless victories ranging from ADC Cubes, AdFest Lotus Roots, Communications Arts Award, World Brand Design Society Award, a very rare Glass Cannes Lions shortlist and and even rarer D&AD Impact Pencil. He has also gained recognition in his personal konquest in coveted programmes such as being selected into the London International Awards’ LIAisons and Young Glory, along with a brutality of a win as the ‘Young Creative Person Of The Year - Southeast Asia’ by Campaign.

As Executive Creative Director of Publicis Chemistry, Pei Ling leads a talented team of creative specialists to help brands make a real impact in the social and digital landscape, with a focus on identifying strategic opportunities in brand building and performance marketing to make meaningful connections between brands and audiences.Prior to joining Publicis Chemistry, Pei Ling spent 15 years driving awarded campaigns for regional and global brands at Publicis, Ogilvy and R/GA. Most recently she was the Global Creative Director for Google Creative Works in the Asia Pacific region, where she led data-driven experimentation, tech builds and scaled consultations with holding groups like Unilever, P&G, and Mondelez to drive creative effectiveness for their portfolio in an omni-channel world. Passionate about supporting local talent, Pei Ling frequently judges and speaks at industry events across Southeast Asia, including in Korea, the Philippines, Indonesia, and Vietnam.

As a new mum and Creative Group Head at GOODSTUPH Singapore, Sylvia juggles big ideas by day and baby bottles by night. Her love for the arts began at a young age of 10 when she started collecting awards and making headlines in the China Press at 12. This led to her winning the prestigious BRAND'S SMART Achievers Award in university.A decade later, Sylvia has evolved from a young art enthusiast to a creative powerhouse – leaving her mark on an impressive roster of local and regional brands including Resorts World Sentosa, Meta, DC Comics, UOB and Team Singapore.With a sharp eye for craft and creative thinking, Sylvia has racked up multiple accolades at the Kancil Awards, Spikes Asia, and LongXi NOVA. In 2015, she took second place in the LongXi NOVA competition in Kuala Lumpur and went on to represent Malaysia in Xiamen, China.

Ara brings over a decade of experience in creative, integrated and digital strategy planning across the region — an unusual journey from doing PR in the corporate world to exploring the creative side of things as a strategist in advertising, and getting completely hooked on it. She has led creative and digital strategy for Mars Confectionery and Petcare, Coca-cola, Unilever, Philippine Department of Tourism, and Singapore Tourism Board — culminating in campaigns celebrated in Spikes and AdFest among others.

A believer that big ideas often come from big changes, Rachel has gone around the world working for agencies in North America, Europe and Asia. Her work has been awarded by Cannes Lions, The One Show and D&AD, exhibited in the Canadian Museum of History, written about in the New York Times and tweeted about by Kim Kardashian. She is one of fifteen women globally recognized by Cannes Lions See It Be It 2019 as a prominent female leader, was named one of Canada’s Top 10 Art Directors, and is ranked as Campaign Asia’s 5th most awarded creative. She is the AAMS’s Creative Director of the Year 2023. She has spoken at the Epica Awards, Cannes Lions and The Art Director’s Club. And although the place she lives often changes, her love of early 2000's R&B and anything banana-flavoured remains consistent.