Jacqueline is a seasoned global brand marketing and communications executive with over 20 years of industry experience. Originally from the US, she has held business and client leadership roles in Asia Pacific working with brands like Procter & Gamble, Visa, Samsung, The Coca Cola Company and The Singapore Tourism Board. She has led integrated client teams across media, creative services, data management, and technology to deliver strategic solutions and drive business value at local, regional and global levels. Jacqueline is passionate about fostering a collaborative work environment, empowering talent to innovate and deliver exceptional results in the marketing and communications field.

I'm Haroon Qureshi, a seasoned creative, media and innovation experience specialist with over 15 years of experience in brands, platforms, digital content & playable technologies including; GamingAugmented realityInfluencer marketing & new tech spaces like AR / VR / NFT’s etc.My career journey has taken me through a variety of roles (Local, Regional & Global) and industries from FMCG to Telecommunication to Banking to Beverages & Snacks, providing me with a unique perspective and skillset that I bring to every challenge.Most recently, I have taken a new role of Head of Experience brands, platforms and Playable Tech at Mindshare. Alongside this, I am also leading branded content & gaming practice for Unilever Globally. Throughout my career, I have always been passionate about new creative ideas, innovation and challenging roles. In my free time, I enjoy reading industry news, seeking inspiration through innovation led work and watching content.

A creative problem solver with solid commercial track record of over 11 years and a knack for simplifying the complex. I’m genuinely curious about building great businesses and analysing business models is a past time I enjoy. I once sat in a popular café and counted the number of coffees they sold every hour to extrapolate a P&L to conceptualize and launch the multi-sensory Singapore Coffee Festival in 2016. This creative project was an amalgamation of my experiences ranging from pitching press stories when I was doing freelance PR for F&B brands and tapping into my freelance graphic design, photography and videography experiences. I then spent the subsequent years in SPH’s integrated media solutions department to learn more about advertising on print, digital, radio and OOH before pursuing a captain planet narrative with Carousell when they launched their advertising and partnerships division. I returned to my first love; creative & media, when TikTok came calling.

As someone with a Master’s degree in Product Design Engineering, Joe fundamentally believes that creativity is the most powerful force in business, closely followed by data.Having spent 20+ years working in leadership roles across the three key disciplines of performance marketing (iris), big brand advertising (BBDO) and data-driven customer experience (Proximity), Joe thrives on building teams with a high-performance growth culture by harnessing the power of creative excellence.These roles and experiences led Joe to Google, where he currently heads up a team of Creative & Content experts who partner deeply with clients and agencies to help take their campaigns to the next level by amplifying their core idea across the Google canvas.Having spent the majority of his working life in Southeast Asia, his experience to date seamlessly blends global marketing best practice with local market cultural understanding, contextual nuance and most importantly empathy.

Mae Ong is a Group Creative Director who left Manila in 2012, where her career focus shifted to digital. Now she carries with her over ten years of experience ranging from traditional advertising to social and content. She's led creative work for multiple global brands including Disney, Nike, Netflix, Samsung and Nestlé.Mae has so far invented a new storytelling format on Instagram, created an investigative mockumentary TV series on Facebook, and garnered millions of views on YouTube and TikTok – all while picking up a few shiny recognitions.Life skills include filming Tiktok videos for her husband and lip-syncing the entire Beauty and the Beast movie.

His ability in critical thinking across different disciplines is reflected in the list of clients whom he has worked with, including McDonald’s, GXS Bank, National Council of Social Service, Hasbro, Hong Leong Holdings, HSBC, Kraft, MINI, Nike, Nikon, Shell, Sony, Standard Chartered and Tokyobike.His works have been recognised and awarded in numerous regional and international award shows including D&AD Global Awards, One Show, Cannes, YoungGuns, Spikes Asia, Effies, Creative Circle Awards and Communication Arts. He places emphasis on creativity and a sensitive approach in his writing and works, regardless of media boundary. He believes in helping new creatives grow. He was a mentor at the Crowbar Awards 2011, and a member of the jury in 2023.

Jeslyn Tan is the CEO of Stellar Ace, Singapore’s leading DOOH (Digital Out Of Home) media company. Stellar Ace offers comprehensive advertising solutions both online and offline, utilising ad tech capabilities and a diverse ecosystem of daily touchpoints across Home, Travel, Eat, Shop and Play.Under her leadership, Stellar Ace has achieved significant milestones, including winning the largest government tender to manage all street furniture advertising in Singapore.Most recently, she was conferred Strategic Media Advisor of the Year at the Singapore Media Marketing Awards 2024.

Cheryl is a seasoned Media and Marketing professional with over 20 years of media experience. She has been at the forefront of shaping brand narratives across full funnel marketing. Her expertise lies in bridging data-driven insights, creative excellence and seamless activation to drive impactful campaigns. At L’Oreal SAPMENA, her strategic vision drives regional media plans aligned with business goals, while her insights into market dynamics support the optimization of media mixes. As a financial steward, she manages budgets, negotiates rates and tracks performance metrics. Her agility spans all media channels from traditional TV to emerging platforms. She passionately champions the cultivation of robust partnerships and empowerment of her team.

I am an avid content and creative strategist passionate in exploring the ways branded content can show up on social media - without feeling branded. In my time as a strategist, I have been lucky to work alongside bright minds on campaigns that clinched awards such as Mumbrella Asia's Media Brand Of The Year and SiLVER in Markies, and even a video series that made it to Netflix screens. I am always excited to come across campaigns that are able to spark new perspectives, and am looking forward to continue pushing new boundaries in strategy work.

Hiren is responsible for driving digital strategy, customer acquisition and media excellence for APAC & Middle East region at IG Group. He has over 15 years of experience across media agencies and brand side focusing on digital marketing, customer acquisition, AdTech and MarTech integration. Prior to IG Group, he was at Standard Chartered heading digital marketing for ASEAN & South Asia region. He has worked on some of the large global brands like Mastercard, Lego, Oracle, LVMH, Clarins and L’Oréal. Outside of day to day, he often attends industry events, judging panels, speaking events and is passionate about volunteering, mentoring and test cricket.