Sascha is the Chief Creative Officer of BBH Singapore since 2019. Having started his career in the film industry he brings a wealth of knowledge on how to create compelling narratives for brands. Over 14 years in the agency world led to numerous viral campaigns (which used to be a good thing). 

His work became a hot topic at both the United Nations (good thing) and the Iranian Censorship Board (not so good thing) and even includes a product Guy Kawasaki urged everyone to buy. His bio is a continuous WIP.

After graduating from Central Saint Martins, Janson went knocking from door to door of various London agencies begging for a job. He was mildly successful and had stints in Saatchi & Saatchi, AMV/BBDO and Karmarama. He returned to Singapore in 2009 and has been at BBH ever since. Over the years he has led NTUC Income to become one of the most awarded Singapore brands including a Cannes Lion and multiple effectiveness gold awards.

His other works have also been recognised in various other award shows such as D&AD, Clio, One Show and the Warc Prize. In 2018, he was named one of the most influential Creative Directors by Institute of Advertising, Singapore. The paradox he still faces every day is trying to make ads not look like ads.