Pat Law has been playing the game of digital and social advertising for almost 20 years. She's been a part of the furniture at Publicis, Leo Burnett, and Ogilvy, so long that she might have left an imprint on their office chairs. She is the founder of GOODSTUPH, an 11-time Social Media Agency of the Year recipient. GOODSTUPH is a 150-human-2-dogs-1-cat social media agency headquartered in Singapore, with offices in Bangkok and Jakarta. 

In 2017, she got invited to the Cannes Lions jury and nearly killed her liver at Gutter Bar. Thankfully, liver failure didn’t happen and she found herself chairing one of Singapore’s longest-running advertising award show - Hall of Fame, the year after. Named one of Singapore’s Most Influential Creative Directors since 2017, and one of just two women to ever have been so named, she sometimes wonder if she was mistaken for a guy by the judges.

Meet Benson, a highly acclaimed and award-winning creative leader with over 26 years of experience in the advertising industry. As a seasoned Executive Creative Director, Benson has a proven track record of driving innovative and effective campaigns that deliver results. With a passion for storytelling and a keen eye for detail, he has led teams to produce work that has been recognised at some of the world's most prestigious award shows. Benson's expertise spans across multiple disciplines, including creative direction, social, and strategic planning. He has a knack for driving large-scaled and complex programmes like Singapore’s War against Diabetes, the Pioneer Generation Package; and most recently creating Anything But Regular work for the Singapore Army.

Hazwan is a wearer of many hats whose creative journey is as straight as he is — it's not. He speaks fluently in brainrot, which hasn't been helpful in therapy, but at least he has a 'social' life. In his career, Hazwan has created good suff for a wide range of brands from KFC and KPMG to HBO and DC. He was also successful in leading the HBO team into turning their trauma into social currency, and picked up Gold at the MARKies Awards for Most Effective Use of Content!Finding humour in unexpected places is what keeps Hazwan sane, and rioting for unexpected pairings is what keeps him going.

Over his last 5 years, James has played a key role in building Ogilvy’s market-leading Influencer proposition based out of Ogilvy UK. At the forefront of what innovative Influencer strategy looks like, James has led a multi-market award-winning influencer team on some of the world biggest consumer brands including Coca-Cola, Unilever, British Airways, World Health Organisation and the IOC Olympics Games to name a few. The last 18 months has seen James spearheaded the development of Ogilvy PR’s innovative new discipline, Business Influence. The first of its kind in the industry, James has helped enable Ogilvy’s most established B2B clients such as Vodafone, IBM, Samsung and EY, encouraging senior client leads to take their first steps into B2B Influencer marketing. James has been at the forefront of global Influencer strategy, throughout his time with Ogilvy, pioneering several of our industries most established thought leadership papers, Including ‘Influencing Business: The Rise of B2B Influence’, Ogilvy’s Annual Influencer Trends Paper, and ‘Health Influence: Wellness Got Real’ In January 2024, James switched London for Singapore, coming to Lead the regional growth of Influence in APAC for both B2B and B2C disciplines. Bringing a wealth of international experience, having already led the integration expansion of multiple global brands into Asia Including Coca-Cola and HSBC, James’s appointment brings best-in-class capabilities & leadership to an already exciting influencer practice for Ogilvy PR across Asia Pacific.

Randy is a dedicated craftsman with a deep passion for creative work. He began his career as a motion designer in Kuala Lumpur, refining his skills and building a strong foundation. At Iris Indonesia, he played a part in their Citra Pariwara 2013 success, which opened doors to opportunities at Lowe (TH), Saatchi & Saatchi (SG) and Publicis (SG), where his work earned recognition at CCA, Cannes, and D&AD. In 2018, Randy took on the challenge of building and leading Shopee Indonesia’s in-house creative team, crafting impactful campaigns that fueled the brand's growth. In January 2023, he co-founded Mistress, a design agency now partnering with brands like Far East Malls, LEGO®, P&G, and Netflix.

Cathy Chen is known for her multicultural approach and vibrant storytelling. Originally from China, Cathy’s career has spanned London, Malaysia, and Singapore, where she infuses her playful creativity into every campaign, transforming them into memorable experiences. A passionate diver and self-proclaimed foodie, Cathy brings a deep appreciation for art, culture, and all things vibrant into her work. Mostly very demure, she sometimes can be quite brat. With a knack for making the mundane extraordinary, Cathy isn’t just crafting ads; she’s shaping experiences, catching attention, and adding a dash of fun to the everyday.

Woon is an award-winning senior art director with a decade of experience. His work is inspired by the intersection of technology and humanity, where he sees endless opportunities for innovation. Focused on using creativity to tackle real-world challenges, Woon strives to craft creative work that not only engages and inspires but also drives tangible results for clients.

Lesley builds, leads and inspires multidisciplinary teams to create effective work that places brands firmly in culture, often utilising new and emerging formats, platforms, and technologies. She has almost two decades of experience running award-winning global and regional campaigns for brands such as Coca-Cola, Diageo, the Singapore Tourism Board, the Singapore Sports Hub, airbnb, Heineken, Levi’s and Red Bull out of Singapore.

Mel is a gamer who has traversed many worlds and levels to end up in the advertising realm as an Art Director. Armed with the knowledge of niche subcultures and 24/7 online stamina booster packs, she’s also upgraded her design spirit ashes to +10.Within the realm, she is renowned for crafting epic experiences on various brands and campaigns such as STB, Riot Games, Nike, KFC, Changi Airport, Unilever, and others. Over the years, she’s also collected gym badges from One Show, Clios, Effies and Young Spikes. Besides being chronically online, she sidequests on SexedEd.gay, a project focusing on educating Singaporeans on lesser-known truths about sexuality.

Alex serves as a Brand and Creative consultant at Tiktok, where he has designed and spearheaded scalable and innovative solutions for Tiktok's biggest advertisers. Alex started his career as a copywriter at Ogilvy and BBH and before moving to Tiktok, was last Creative Director at HAVAS developing award-winning advertising campaigns across the advertising media landscape.