Daniel Kee began his career as a systems consultant and multimedia developer, before he traded code for copy. Today he oversees a portfolio of Unilever brands on a global scale out of Singapore. He’s won over 400 awards including Cannes Lions, London International Awards and the odd Webby. He’s been named among the Most Influential Creative Directors by the Institute of Advertising Singapore consecutive years running. His work has helped MullenLowe be ranked #1 agency in Singapore and cement the agency’s place as a Cannes Lions Top 10 Agency of the Decade Asia.

Daniel’s chaired the CCA Gong Awards and Crowbar Student Awards, and was deputy jury president at AdFest. He’s also been on the awarding jury at Cannes Lions. Back home, he helms the Republic of Singapore Navy account, and is particularly fond of the campaign, “It’s not crazy, it’s the Navy” – entering its fifth year and sailing strong.

Although he's Malaysian, Tim has worked in Singapore for the past 12 years, bringing some good old Malaysian unruliness with him. In his time running GOVT, he's led the little pirate ship to business wins for both blue-chip and institutional clients. His work has also brought the agency shiny metal things, but seeing the people of GOVT punch above their weight remains the most satisfying part of his job.

Jason Feng is a visual storyteller and founding member of Forsman & Bodenfors Singapore, bringing over a decade of expertise in editing, motion design, filmmaking, and photography. His work has made a significant impact on global brands such as SK-II, Mandarin Oriental, Uber, Netflix, Gojek, and Yeo’s.Jason’s creative achievements have been recognized at some of the industry’s most prestigious awards, including the Cannes Lions Festival of Creativity, Epica, Adstars, London International Awards, One Show Asia, Spikes Asia, and the Creative Circle Awards.Currently serving as the Head of Studios at Forsman & Bodenfors Singapore, Jason continues to excel as both a film director and editor. His passion for storytelling drives him to craft visually compelling narratives that resonate across cultures and mediums.Discover his professional and personal work at www.jasonf.co.

Rachel Chew is an Associate Creative Director at Ogilvy Singapore. With a decade of experience, she has worked on a range of brands including Cadbury, Pringles, Vaseline, McDonald’s and Scoot airlines. In 2021, Rachel was one of 21 women selected for Cannes’ See It Be It cohort, a bespoke accelerator programme for female creative leaders.

With over 20 years in the industry, Beer has contributed to various Asian markets, including Thailand, Singapore, Indochina, and China. His combination of Thai creativity and global experience has earned him recognition from top brands and more than 50 awards worldwide.Leading teams and managing major accounts, his work spans a range of categories, including Red Bull, adidas, Guinness, Tiger Beer, Land Rover, Pantene, and Nintendo Switch.Beyond advertising, Beer is a fine art major who enjoys drawing and painting, and has participated in over 20 exhibitions. He recently founded DO. ASIA, continuing his creative journey across Asia.

Grace’s urge to create began at the art section of the library, as she would discreetly photocopy drawing books and sketch endlessly.Her hands were in constant motion, fiddling restlessly and wanting to make more.She discovered the alternate universe where creativity can turn into compelling ideas. And she dove deep into it.Grace loves creating simple, provocative work grounded on human insights and visual beauty. The process of crafting often keeps her awake late into the night, perfecting every detail and pixel on screen.Grace has built a global portfolio featuring brands like IKEA, Nike, Samsung, Tiger Beer, Absolut, Riot Games and Mulberry. She has had the honour of representing Singapore at Adfest’s Young Lotus Awards, winning silver at Young Glory, and being named Art Director of the Year at the Creative Circle Awards, with her work also receiving recognition at various festivals like D&AD & Cannes Lions.

Ann May aka Anime. Lifelong Awkward Penguin. Enthusiastic member and production contributor of the VIRTUE Cult. And beneficiary of great friendships solidified through long hours on production, on the road, and in the air.

Joey began her creative journey in graphic design, but she’s never been one to stay in one lane. Her latest focus is film, where she honed her craft as a storyteller. Her creative spirit doesn’t stop at film; she’s constantly on side quests, exploring art direction, motion graphics, and everything in between. She believes each medium as a unique tool that, when combined, creates powerful experiences.

Fortunate to have turned 20 years in advertising into 24 Cannes Lions and a Spikes Asia Grand Prix. Co-founded BLKJ Havas, grateful for its #1 ranking this year. Proud dad of 2, passionate about random ideas, always hands-on, not afraid to get scrappy.

Problem Solver. Energiser. Catalyst – Dasheng is an award-winning business driver with more than 25 years’ experience in omni-channel marketing, strategic development, content, branding, communications, and production on both the media as well as client ends of the business. He currently helms the Commercial Planning, Digital Solutions and Integrated Account Management teams at Mediacorp that optimises revenues for the national media network’s platforms as well as develops strategic partnerships with clients for amplification and performance. His motto: Go BIG or go home.

Serena is a dynamic marketing leader with over 15 years of experience across the luxury, retail and automotive sectors. Currently serving as the Marketing Director for Asia Pacific at Harley-Davidson, she has been instrumental in shaping the iconic brand's growth in APAC since 2020. Serena's diverse career spans high-profile roles, including Vice President of Marketing for Clarks in APAC and MEA, and Regional Marketing Director for Crocs. A graduate of INSEAD and Bocconi, Serena's expertise blends traditional marketing with cutting-edge strategies, making her a key player in transforming global brands.