My first campaign was launching the wheel, and let's face it, it went big. Yes, that was me. I've won the New York Fest Grand Prix, Cannes Gold and a handful of those balls/brains on sticks known as Gongs. They look like they'd be great drums but they're a bit heavy. I imagine you could kill someone with one. If you were to be killed by one, be nicer if it was the gold, not the bronze. Silver in a pinch.

Kooichi is an award-winning visual storyteller with a keen eye for design. He brings integrated, multi-platform experience to the table, with skills ranging from mixed media motion graphics to social content to interactive web app design to copywriting.​​He began his advertising career in one of the 50 top agencies in the world, BBH Singapore. And in 2021, he became a “creative pirate” as an associate Creative Director on board TBWA\. More than a decade of career has given him the chance to work on global and regional brands such as IKEA, Netflix, Nike, Singapore Tourism Board and Standard Chartered Bank, to name a few.​

It’s top secret.

Terminally online, collector of rare memes, creative director at We Are Social.

Vanessa started out as a copywriter in Singapore before her pursuit of new experiences took her to the advertising agencies of Chicago and the digital playground of the Bay Area. She’s learnt from the best minds at DDB Singapore, Energy BBDO, Ogilvy Chicago, and DigitasLBi San Francisco, and has worked on brands ranging from smartphones to beer, fashion to finance, air fresheners to toilet cleaners (yes, really). She then hopped over to tech as Creative Director at Pandora Music SiriusXM. After almost a decade in the States, much to her mother’s joy, she’s back in Asia where she is currently the Creative Strategy Lead for APAC at Creative Lab, Spotify Advertising.

Avril is an Art Director who started her advertising life in L.A. working on a diverse range of accounts from private jet to F&B brands, while at BBH, has helped create work for brands such as Absolut, Nike Women’s World Cup, Uber, Singtel to name a few. She relishes in the dynamic nature of the ad world and loves that no two days are the same in advertising; from shooting athletes one day to a burger or a cat the next.

Woah. I've been at Singtel for coming up to frigging decade growing the in-house design team from 0 to omg-you-guys-do-that-too and jaga-ing what design means to Singtel?!?! Have had the privilege to not only work on stuff that's been an absolute blast, efficient, look great and award winning but with some of the most awesome peeps and agency partners. Background in Mass Comm, Multimedia and Interaction Design. Worship at the altar of craft and a firm believer that all work must serve the business. An artist I am not. Oh I've also lectured on design, ran a local multi label store, a butchery, freelance and in my spare time I dream in ink and pixels. Definitely drink too much and large propensity to say things I shouldn't...which considering where I am I seem to have gotten away with a helluva lot without a visit to HR.

My love for words took me from studying literature, to writing travel and lifestyle pieces as a journalist, and then finally finding my feet in the business that is advertising. Over the last 6 years in the business, I've had the privilege of working across local, regional and international brands like SG Enable, IKEA, Spotify, adidas, Standard Chartered, Singapore Airlines and more. I’m currently working as a Senior Copywriter on regional projects across Publicis Group Southeast Asia.

My portfolio literally says "NO LION. NO PENCIL. BUT LOTS OF POTENTIAL." I guess that means I'm still stuck in advertising till I can change that headline.