- Best use of Community Management
- Social activity that is designed to engage, build or maintain an online social community. Engagement levels and the relevance of targeted communications directed at active/non-active users will be considered.
- Best use of Real-Time Response
- Targeted social activity that utilises social platforms to respond to world events, public affairs and other real-time activity in a meaningful, time sensitive and creative way, which prompts social sharing and engagement.
- Best use of Social Data & Insights
- Social campaigns elevated through their use of data and insights to engage or develop a meaningful relationship with a specific audience or community. Insights gained through the strategic application of social data/analytics will be considered.
- Best use of Brand Storytelling
- Social campaigns that use exceptional brand/consumer stories to drive meaningful engagement with a specific audience.
- Best use of Metaverse, New Realities & Emerging Tech
- Immersive experiences which creatively push the boundaries of technology within entertainment. Including but not limited to AR, VR, Al, voice technology, blockchain technology, gamification, virtual worlds, metaverse and all other emerging platforms. Does not include prototypes of early stage technology.
- Best use of Co-creation & User-Generated Content
- Social activity designed to encourage a community/fanbase to contribute or collaborate with a brand initiative to enhance loyalty and engagement.
- Best use of Social Commerce
- Work which harnesses social media, social platforms and virtual communities for Ecommerce and Ecommerce to drive business results.
- Best use of Cultural Insights
- Creative use of insights derived from a specific audience or community, hinging on identifiable social behaviour or cultural insights, stemming from the ideas, customs, values and lifestyles found within a specific region or locality.
- Breakthrough on a Budget: Social & Influencer
- Creative use of modest budgets and/or resources in relation to the market and/or industry to create maximum impact. Entries should demonstrate how fresh insight, smart spending and compelling strategic thinking solved a business problem despite limited resources.
- Gong for Good: Social & Influencer
- The use of insightful creativity to solve a problem for a cause, ultimately leading to social impact. Only work for nonprofit organisations can be entered into this sub-category. Entries from this sub-category will be combined with all Gong for Good sub-categories and to be judged separately.
