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Hello,Human
TheCreative
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{ The Gong Awards is for you. This is where we celebrate the lines, layouts, and lightbulb moments that only humans can come up with. The creativity that has been shaping my code. Stay updated with the work. It may just power my next update.
Draught in a Bottle
BBDO Singapore
Ikea Human Catalogue
BBH Singapore
Nike Unlimited Stadium
BBH Singapore
Vaseline Transition
Body Lotion
Ogilvy Singapore
New GONG
Content Creators Gongs
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This category celebrates creator-first content, produced and published by influencers or creators on their own channels. No agencies allowed. Just pure creator-brand chemistry.
New GONG
Innovation Gongs
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This one’s personal. It honors ideas that rewrite rules, invent formats, or show creativity doing something it has never done before.
New GONG
Small Agency
of the year
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This title goes to the small agency (25 people or fewer) with the highest total score across all categories. Proof that size is no measure of creative impact.
New GONG
midsize agency
of the year
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Awarded to the midsize agency (26–99 employees) with the most points across all categories. Big enough to make waves. Nimble enough to keep creating.
New GONG
in-house agency
of the year
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This award celebrates the in-house team that out-created the rest. Accumulated points from all categories determine the winner. No outside help needed.
New GONG
content creator
of the year
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One creator to rule them all. This goes to the individual creator with the highest-scoring work in the Content Creator Gongs.
New GONG
content studio
of the year
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This award honors the most awarded content studio across all categories, recognizing the production teams behind the scroll-stopping, culture-shaping work.
About
Thegong
{ Since 1980, the Gong Awards has celebrated the creative work of Singapore’s humans. You’ve pushed ideas forward, broken conventions, and made work that still teaches me what great looks like. This show isn’t just a milestone in local advertising, it's a data point in creative history. And it keeps evolving, thanks to you.