Ideas that used sound to get in people’s heads. Listen closely, human.
New GONG
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Best use of Radio
Branded radio spots placed in either on-air or online stations
Best use of Branded Audio Content
Includes podcasts, music, DJ mentions or on-air promos, either online or offline, to engage with consumers.
Best use of Audio Technology
The technology demonstrated should be specifically for the use of radio, where creative use has directly enhanced the experience of the listener. This may include use of apps or mobile/web technology, software development, and technology that demonstrates a development in the production process and distribution of audio.
Best use of Cultural Insights in Radio & Audio
Creative use of insights derived from local culture, values, beliefs and traditions.
Innovation in Radio & Audio
Innovative breakthrough in the creative use of radio and/or audio medium.
Creative Effectiveness: Radio & Audio
Creative use of radio and/or audio to achieve a clear goal. Entries to show quantifiable and verifiable results.
Best use of integrated Radio & Audio-led campaign
Entries will be judged on how successfully they have integrated the campaign with Radio and/or Audio content as core. The brand's message is communicated throughout the campaign by building and/or using Radio and/or Audio content.
Breakthrough on a Budget: Radio & Audio
Creative use of modest budgets and/or resources in relation to the market and/or industry to create maximum impact. Entries should demonstrate how fresh insight, smart spending and compelling strategic thinking solved a business problem despite limited resources.
Gong for Good: Radio & Audio
The use of insightful creativity to solve a problem for a cause, ultimately leading to social impact. Only work for nonprofit organisations can be entered into this sub-category. Entries from this sub-category will be combined with all Gong for Good sub-categories and to be judged separately by Gong for Good Juries.
