- Best use of Radio
- Branded radio spots placed in either on-air or online stations.
- Best use of Branded Audio Content
- Includes podcasts, music, DJ mentions or on-air promos, either online or offline, to engage with consumers.
- Best use of Audio Technology
- The technology demonstrated should be specifically for the use of radio, where creative use has directly enhanced the experience of the listener. This may include use of apps or mobile/web technology, software development, and technology that demonstrates a development in the production process and distribution of audio.
- Best use of Cultural Insights in Radio & Audio
- Creative use of insights derived from local culture, values, beliefs and traditions.
- Innovation in Radio & Audio
- Innovative breakthrough in the creative use of radio and/or audio medium.
- Creative Effectiveness: Radio & Audio
- Creative use of radio and/or audio to achieve a clear goal. Entries to show quantifiable and verifiable results.
- Best use of integrated Radio & Audio-led campaign
- Entries will be judged on how successfully they have integrated the campaign with Radio and/or Audio content as core. The brand's message is communicated throughout the campaign by building and/or using Radio and/or Audio content.
- Breakthrough on a Budget: Radio & Audio
- Creative use of modest budgets and/or resources in relation to the market and/or industry to create maximum impact. Entries should demonstrate how fresh insight, smart spending and compelling strategic thinking solved a business problem despite limited resources.
- Gong for Good: Radio & Audio
- The use of insightful creativity to solve a problem for a cause, ultimately leading to social impact. Only work for nonprofit organisations can be entered into this sub-category. Entries from this sub-category will be combined with all Gong for Good sub-categories and to be judged separately by Gong for Good Juries.