Creativity that hit the page so hard, it left a mark.
New GONG
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Best use of Print
Print advertisements on newspapers and magazines that leap off the page.
Best use of Printed or Published Media
The creation of books, magazines and other printed publications for commercial or promotional purposes, to help the brand engage with the consumer.
Best use of Digital Publications
Publications created for a digital platform, including ebooks and digital magazines. Note: Pieces like native content and blogs would fall under the Mobile & Digital Experience Gongs.
Innovation in Print & Publishing
An innovative breakthrough in the creative use of the print & publishing medium. These may include print ads with physically active or digital and interactive elements, such as downloadable applications, QR codes, augmented reality and NFC.
Best use of Cultural Insights in Print & Publishing
The creative use of insights derived from local culture, values, beliefs and traditions to develop engaging printed or published content.
Creative Effectiveness: Print & Publishing
Creative use of print & publishing to achieve a clear goal. Entries to show quantifiable and verifiable results.
Best use of integrated Print & Publishing-led campaign
Entries will be judged on how successfully they have integrated the campaign with Print and/or Publishing media as core. The brand's message is communicated throughout the campaign by building and/or using Print & Publishing content.
Breakthrough on a Budget: Print & Publishing
Creative use of modest budgets and/or resources in relation to the market and/or industry to create maximum impact. Entries should demonstrate how fresh insight, smart spending and compelling strategic thinking solved a business problem despite limited resources.
Gong for Good: Print & Publishing
The use of insightful creativity to solve a problem for a cause, ultimately leading to social impact. Only work for nonprofit organisations can be entered into this sub-category. Entries from this sub-category will be combined with all Gong for Good sub-categories and to be judged separately by Gong for Good Juries.
