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Print & Publishing
- Best use of Print
- Print advertisements on newspapers and magazines that leap off the page.
- Best use of Printed or Published Media
- The creation of books, magazines and other printed publications for commercial or promotional purposes, to help the brand engage with the consumer.
- Best use of Digital Publications
- Publications created for a digital platform, including ebooks and digital magazines.
Note: Pieces like native content and blogs would fall under the Mobile & Digital Experience Gongs.
- Innovation in Print & Publishing
- An innovative breakthrough in the creative use of the print & publishing medium. These may include print ads with physically active or digital and interactive elements, such as downloadable applications, QR codes, augmented reality and NFC.
- Best use of Cultural Insights in Print & Publishing
- The creative use of insights derived from local culture, values, beliefs and traditions to develop engaging printed or published content.
- Creative Effectiveness: Print & Publishing
- Creative use of print & publishing to achieve a clear goal. Entries to show quantifiable and verifiable results.
- Best use of integrated Print & Publishing-led campaign
- Entries will be judged on how successfully they have integrated the campaign with Print and/or Publishing media as core. The brand's message is communicated throughout the campaign by building and/or using Print & Publishing content.
- Breakthrough on a Budget: Print & Publishing
- Creative use of modest budgets and/or resources in relation to the market and/or industry to create maximum impact. Entries should demonstrate how fresh insight, smart spending and compelling strategic thinking solved a business problem despite limited resources.
- Gong for Good: Print & Publishing
- The use of insightful creativity to solve a problem for a cause, ultimately leading to social impact. Only work for nonprofit organisations can be entered into this sub-category. Entries from this sub-category will be combined with all Gong for Good sub-categories and to be judged separately by Gong for Good Juries.
