- Best use of Non-Digital Platforms
- Entries will be judged specifically on how well the non-digital platform was used to support or execute the PR campaign. Non-digital platforms include print, outdoor, film, radio and audio. Traditional outdoor platforms include posters and billboards, but not restricted to ambient, guerrilla marketing, events and stunts.
- Best use of Digital & Mobile Platforms
- Entries will be judged specifically on how well the digital and mobile platform was used to support or execute the PR campaign. Mobile, including portable devices and technology, including the use or creation of any application (native, hybrid, web based or pre-installed) for a mobile device (smartphones, tablets etc.).
- Social Community Building and Management
- Social activity that is designed to build or maintain an online community that may result in an enhanced brand affinity and/or change in attitudes among targeted audiences. Community activity, engagement levels and the tone of targeted conversation will all be considered.
- Real-Time Response
- Real-time social activity designed to respond and engage in the conversation around world events, public affairs and other real-world, real-time activity in a creative and meaningful way.
- Co-creation & User Generated Content
- Social based activity designed to engage with a community/fan base and encourage them to contribute or collaborate with a brand initiative. Engagement may be intended to drive long term value through collaborative interaction. Further creative use and placement of content generated will also be considered.
- Brand Voice & Strategic Storytelling
- Customised strategy designed to communicate a particular point of view/story of a brand in a consistently relevant way and to build an emotional connection with employees, shareholders and customers alike.
- Launch / Re-launch
- Campaigns created to launch or relaunch a product or service.
- Best use of Celebrity, Influencers & Key Opinion Leaders
- Campaigns that associate a personality or expert of great influence with a product/service in order to reach specific awareness/business goals and/or to help establish trust with the target audience.
- Innovation in PR
- Innovative breakthrough in the creative use and practice in the field of PR.
- Best use of Cultural Insights
- The creative use of insights derived from local culture, values, beliefs and traditions to develop engaging and relevant PR solutions.
- Creative Effectiveness: PR
- Entries in this category will be judged based on measurable and proven impact on a client's business and reputation. Please provide details of the evaluation methods, measurement tools and post-campaign analysis. Entries must demonstrate verifiable results.
- Best Integrated PR-led Campaign
- Entries will be judged on how successfully they have integrated the campaign with mediums using PR as core. Entries in this category will be judged on the demonstration of exceptional and creative best practice within your chosen PR specialism.
- Breakthrough on a Budget: PR
- Creative use of modest budgets and/or resources in relation to the market and/or industry to create maximum impact. Entries should demonstrate how fresh insight, smart spending and compelling strategic thinking solved a business problem despite limited resources.
- Gong for Good: PR
- The use of insightful creativity to solve a problem for a cause, ultimately leading to social impact. Only work for nonprofit organisations can be entered into this sub-category. Entries from this sub-category will be combined with all Gong for Good sub-categories and to be judged separately.
