- Best use of Billboards
- Best use of sheet or static digital billboards made for standard billboard spaces including roadsides, highways and transit sides. Work may include connected 3D or ambient elements.
- Best use of Posters
- Best use of static free-format posters made for public spaces. Work may include connected 3D or ambient elements.
Note: For Digital posters, please enter under Best use of Digital Screens.
- Best use of Digital Screens
- Best use of digital out-of-home (DOOH) advertising spaces. This may include animated DOOH content, interactive elements that require consumer interaction, or dynamic screens that use personalised or real-time data.
- Best use of Ambient
- Best use of non-standard and free format outdoor advertising, which may include display ads, point-of-sale marketing, small/large scale (physical size) solutions, distributed promotional items, vehicle and/or transit wraps.
Note: For static billboards & posters, please enter under Best use of Billboards or Best use of Posters.
- Best use of Interactive & Immersive Experiences
- Best use of interactive outdoor experiences that involve something live on the part of the consumer. Entries may include digital experiences, experiential marketing, consumer and audience participation, physical interaction and interactive games. Immersive experiences surround and engage consumers, transporting them to new worlds. Examples include immersive storytelling, experiential marketing, use of mobile with a strong outdoor touch point, virtual and augmented reality, wearables, facial recognition, 360-degree content, gamification and holographs.
- Best use of Live Outdoor Experiences
- Best use of live branded performances, concerts, demonstrations, stunts, roadshows, live games, and/or audience participation events.
- Innovation in Outdoor
- An innovative breakthrough in the creative use of the outdoor medium. These may include new ways to engage with, interact with or respond to outdoor content.
- Best use of Cultural Insights in Outdoor
- The creative use of insights derived from local culture, values, beliefs and traditions to develop engaging outdoor ideas.
- Creative Effectiveness: Outdoor
- The creative use of outdoor to achieve a clear goal. Entries must demonstrate verifiable results.
- Best integrated Outdoor-led campaign
- Entries will be judged on how successfully they have integrated the campaign with Outdoor media as core. The brand's message is communicated throughout the campaign by building and/or using Outdoor content.
- Breakthrough on a Budget: Outdoor
- Creative use of modest budgets and/or resources in relation to the market and/or industry to create maximum impact. Entries should demonstrate how fresh insight, smart spending and compelling strategic thinking solved a business problem despite limited resources.
- Gong for Good: Outdoor
- The use of insightful creativity to solve a problem for a cause, ultimately leading to social impact. Only work for nonprofit organisations can be entered into this sub-category. Entries from this sub-category will be combined with all Gong for Good sub-categories and to be judged separately.
