<BackCategories
Mobile & Digital
- Best use of Digital Platforms
- Websites, microsites, web platforms and web applications (including mobile-responsive sites) to promote an entity, product or service.
- Best use of Mobile & Wearable Platforms
- Creative leveraging of mobile technology, including mobile websites, mobile applications & utilities, branded mobile utilities and mobile games. This includes smart watches andother wearable platforms.
- Best use of Social & Messaging Platforms
- Creative usage of social media as well as online messaging platforms, including social media content, Facebook Live campaigns, Instagram Stories, Messenger chat bots and more.
- Best use of Metaverse, New Realities & Emerging Tech
- Immersive experiences which creatively push the boundaries of technology within entertainment. Including but not limited to AR, VR, Al, voice technology, blockchain technology, gamification, virtual worlds, metaverse and all other emerging platforms. Does not include prototypes of early stage technology.
- Best use of Online Advertising
- This includes paid online advertising channels and media such as web banners, rich media ads, dynamic ads, search marketing, pre-rolls as well as native ads (e.g., sponsored content).
- Best use of Data
- Data-enhanced creativity, data-driven dynamic content and targeting, data visualisation, creative use of real-time data or APls.
- Digitally Enhanced Physical Experiences
- The creative use of digital technology to enhance live events, digital installations, AR, VR and mixed reality experiences, Internet-of-Things/digitally connected physical products and cross-platform experiences.
- Innovation in Mobile &/Or Digital
- An innovative breakthrough in the use of web, mobile, digital, social or digitally connected physical products and experiences.
- Best use of Cultural Insights in Mobile &/Or Digital
- The creative use of insights derived from local culture, values, beliefs and traditions to develop engaging use of web, mobile, digital, social or digitally connected physical products and experiences.
- Creative Effectiveness: Mobile &/Or Digital
- The creative use of mobile and/or digital experiences to achieve a clear goal. Entries must demonstrate verifiable results.
- Best Integrated Mobile &/Or Digital-led Campaign
- A digitally led series of experiences that work together in a campaign to engage the consumer. And/or campaign that uses mobile/portable digital devices as the core channel.
- Breakthrough on a Budget: Mobile &/Or Digital
- Creative use of modest budgets and/or resources in relation to the market and/or industry to create maximum impact. Entries should demonstrate how fresh insight, smart spending and compelling strategic thinking solved a business problem despite limited resources.
- Gong for Good: Mobile &/Or Digital
- The use of insightful creativity to solve a problem for a cause, ultimately leading to social impact. Only work for nonprofit organisations can be entered into this sub-category. Entries from this sub-category will be combined with all Gong for Good sub-categories and to be judged separately.
