- Best use of Film, Radio & Audio Platforms
- Including TV, video-on-demand platforms (VOD) and other online service providers. Screens other than TV might include, but are not limited to, screens that require interaction with the consumer e.g. touch screens and responsive displays. Audio channels include radio, podcast and other audio technology channels.
- Best use of Print & Outdoor
- Including, but not limited to, newspapers, magazines, inserts and trade journals. Outdoor channels include static and traditional billboard or poster sites, bus shelters and transit advertising using standard advertising space.
- Best use of Ambient, Events & Stunts
- Non-traditional outdoor/billboards, including 3D and non-standard shaped sites, ticket barriers, signage, digital billboards, window clings, building wrapping, helicopter banners and other executions that utilise a space or an existing permanent feature. Guerrilla marketing involving small/large scale stunts, and/or applicable to one-off experiential events. Other events include live shows, festivals, concerts, sporting events and event sponsorship.
- Best use of Digital & Mobile Platforms
- Online platforms or associated technologies and the harnessing of a digital environment in a media campaign. These might include, but are not limited to, websites, microsites, games, search engines, banner ads and instant messaging. Mobile technology including smartphones, tablets, Bluetooth, SMS, MMS, WAP, GPS, mobile games and applications, etc.
Note: For social media-led campaigns, please enter in Best use of Social Platforms.
- Best use of Social Platforms
- Work entered in this category should be planned and executed on social platforms as opposed to campaigns that went social. Media campaigns that use social networking sites, blogs, wikis, video-sharing sites, hosted services, etc. to create and/or enhance relationships with consumers.
- Excellence in Media Insights, Planning and Strategy
- Entries in this category will be judged on how a media campaign succeeded in unlocking insights and understanding of consumer behaviour/needs. The campaign must also show how successfully media platforms were sourced and selected, achieving client's specific business objectives, marketing goals and overall brand's positioning.
- Innovation in Media
- Innovative breakthrough in the creative use of single/multiple media platforms.
- Best use of Cultural Insights
- The creative use of insights derived from local culture, values, beliefs and traditions to develop relevant creative media solutions.
- Creative Effectiveness: Media
- Entries in this category will be judged on how a media campaign uses insights and understanding consumer behaviour/needs in order to develop a customised media strategy to achieve client's specific business objectives, marketing goals and overall brand's positioning. Entries must demonstrate verifiable results.
- Best Integrated Media-led Campaign
- Entrants will be judged on how successfully they have integrated the chosen media throughout the campaign and must demonstrate how well the different mediums complement and build on each other to communicate the brand's message. Entries in this category must show that multiple types of media were used in the campaign.
- Breakthrough on a Budget: Media
- Creative use of modest budgets and/or resources in relation to the market and/or industry to create maximum impact. Entries should demonstrate how fresh insight, smart spending and compelling strategic thinking solved a business problem despite limited resources.
- Gong for Good: Media
- The use of insightful creativity to solve a problem for a cause, ultimately leading to social impact. Only work for nonprofit organisations can be entered into this sub-category. Entries from this sub-category will be combined with all Gong for Good sub-categories and to be judged separately.
