A new category for things that simply should not exist but now does.
New GONG
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A: EARLY-STAGE TECHNOLOGY
Work entered into A01. Early-Stage Technology may be at prototype/pre-production stage. However, pre-development ideas/concepts are not eligible. Entrants in all categories must be in a position to fully demonstrate any technology entered. Concepts alone will not be permitted. Shortlisted entrants will be required to present their work to the jury on 28 November 2025.
A01. Early-Stage Technology
Work that showcases technology still in the prototype and beta stages of its creation. It may still be attracting funding or only operating at a fraction of its projected scale.
B: INNOVATION
Shortlisted entrants will be required to present their work to the jury on 28 November 2025.
B01. Brand-Led Innovation
Brand-aligned, breakthrough and revolutionary ideas, and forward-thinking methods that are rooted in finding solutions to specific brand challenges and/or propelling a brand forward.
B02. Product Innovation
Products created and developed in response to a business or consumer challenge. This could include, but is not limited to, solutions-driven products, consumer experience, integration of technology into daily life and sustainability.
B03. Environmental Innovation
Work that demonstrates a positive environmental contribution. Innovative approaches to being regenerative and work that creates a long-term sustainable impact on the environment.
B04. Societal Innovation
Work that addresses complex societal challenges. Innovative solutions that seek to drive positive and transformative change. This could include, but not be limited to, education, healthcare, equality, financial inclusion, social justice and cultural norms.
B05. Technology
Breakthrough technology or solutions that aim to advance, enrich or improve a brand. This could include, but not be limited to data-led technologies, innovative platforms, tools, models, programmes, hardware, software, bespoke products and solutions.
B06. Fintech
Work that demonstrates innovative opportunities that aim to reshape the financial landscape. This could include, but not be limited to, expanding access in emerging markets by reducing costs, pioneering financial products that empower consumers and revolutionising payments to reshape how consumers handle their finances.
