- Film (Broadcast and/or Cinema
- Branded film spots placed in either on-air broadcast slots on channels (free to air), cable or cinema. test
- Film (Online)
- Branded film on digital channels, including social media, streaming services or pre-rolls. Also includes other non-broadcast channels.
- Best use of User-generated Film Content
- Use of film content created by consumers through collaboration, creation or contribution.
- Best use of Interactive & Dynamic Content
- Films that interact with the viewer, or that adapt based on user behaviour (e.g. interactive social media advertising platforms and/or dynamic pre-rolls).
- Best use of Cultural Insights in Film
- Creative use of insights derived from local culture, values, beliefs and traditions.
- Innovation in Film
- Innovative breakthrough in the creative use of film.
- Creative Effectiveness: Film
- Creative use of film to achieve a clear goal. Entries to show quantifiable and verifiable results.
- Best use of Integrated Film Campaign
- Entries will be judged on how successfully they have integrated the campaign with Film as core. The brand's message is communicated throughout the campaign by building and/or using Film.
- Breakthrough on a Budget: Film
- Creative use of modest budgets and/or resources in relation to the market and/or industry to create maximum impact. Entries should demonstrate how fresh insight, smart spending and compelling strategic thinking solved a business problem despite limited resources.
- Gong for Good: Film
- The use of insightful creativity to solve a problem for a cause, ultimately leading to social impact. Only work for nonprofit organisations can be entered into this sub-category. Entries from this sub-category will be combined with all Gong for Good sub-categories and to be judged separately by Gong for Good Juries.
