Creation of a new brand identity, or refresh of an existing brand.
Poster Design
The design of printed posters on standard, transit, in-store and free-format sites, or digital posters on digital OOH screens.
Printed Communication Design
Publication & editorial design for printed books, annual reports, brand collaterals, promotional items and other printed media. Note: For posters, please enter in Poster Design.
Motion Design
The use of motion graphics, video or moving images, etc.
Digital & Interactive Design
User interface and user experience design on digital media, including websites, apps, social channels, digital installations, wearables, data visualisation, etc.
Environment & Experience Design
Retail environment design, spatial & sculptural installations, point-of-sale marketing and in-store collaterals, wayfinding and signage, and other physical exhibitions and experiences.
Packaging Design
Packaging for products, as well as special & promotional packaging.
Product Design
Entries that demonstrate aesthetics that are inseparable from application; that is work that blurs the line between a product's beauty and utility by achieving both. Applicable to designs on goods sector, fashion, furnishing, promotional and bespoke items.
Innovation in Design
An innovative breakthrough in design application and technique. This may include innovative packaging design, environmental design, interactive design or product design.
Best use of Cultural Insights in Design
The creative use of insights derived from local culture, values, beliefs and traditions to develop engaging design.
Creative Effectiveness: Design
The creative use of design to achieve a clear goal. Entries must demonstrate verifiable results.
Best Integrated Design-led Campaign
Entries will be judged on how successfully they have integrated the campaign with mediums using Design as core. The brand's message is communicated throughout the campaign by building and/or using Design content.
Breakthrough on a Budget: Design
Creative use of modest budgets and/or resources in relation to the market and/or industry to create maximum impact. Entries should demonstrate how fresh insight, smart spending and compelling strategic thinking solved a business problem despite limited resources.
Gong for Good: Design
The use of insightful creativity to solve a problem for a cause, ultimately leading to social impact. Only work for nonprofit organisations can be entered into this sub-category. Entries from this sub-category will be combined with all Gong for Good subcategories and to be judged separately.
