<BackCategories
Design & Branding
- Brand Identity Design
- Creation of a new brand identity, or refresh of an existing brand.
- Poster Design
- The design of printed posters on standard, transit, in-store and free-format sites, or digital posters on digital OOH screens.
- Printed Communication Design
- Publication & editorial design for printed books, annual reports, brand collaterals, promotional items and other printed media.
Note: For posters, please enter in Poster Design.
- Motion Design
- The use of motion graphics, video or moving images, etc.
- Digital & Interactive Design
- User interface and user experience design on digital media, including websites, apps, social channels, digital installations, wearables, data visualisation, etc.
- Environment & Experience Design
- Retail environment design, spatial & sculptural installations, point-of-sale marketing and in-store collaterals, wayfinding and signage, and other physical exhibitions and experiences.
- Packaging Design
- Packaging for products, as well as special & promotional packaging.
- Product Design
- Entries that demonstrate aesthetics that are inseparable from application; that is work that blurs the line between a product's beauty and utility by achieving both. Applicable to designs on goods sector, fashion, furnishing, promotional and bespoke items.
- Innovation in Design
- An innovative breakthrough in design application and technique. This may include innovative packaging design, environmental design, interactive design or product design.
- Best use of Cultural Insights in Design
- The creative use of insights derived from local culture, values, beliefs and traditions to develop engaging design.
- Creative Effectiveness: Design
- The creative use of design to achieve a clear goal. Entries must demonstrate verifiable results.
- Best Integrated Design-led Campaign
- Entries will be judged on how successfully they have integrated the campaign with mediums using Design as core. The brand's message is communicated throughout the campaign by building and/or using Design content.
- Breakthrough on a Budget: Design
- Creative use of modest budgets and/or resources in relation to the market and/or industry to create maximum impact. Entries should demonstrate how fresh insight, smart spending and compelling strategic thinking solved a business problem despite limited resources.
- Gong for Good: Design
- The use of insightful creativity to solve a problem for a cause, ultimately leading to social impact. Only work for nonprofit organisations can be entered into this sub-category. Entries from this sub-category will be combined with all Gong for Good subcategories and to be judged separately.
- Design Branding
- Art Direction
- Copywriting
- Typography
- Illustration
- Photography
