<BackCategories
Content Creator
- Creator & Brand Partnerships
- The partnerships of a creator, influencer, or social ambassador with a brand to engage with a specific target audience. For long-term ambassadorships of 1 year minimum.
Submissions should include examples of the collaborative effort.
- Best Use of Platform
- Best use of a select social media platform and platform-specific features such as AR, filters, and challenges to deliver a creator-led marketing campaign.
- Brand Storytelling
- Influencer marketing that uses a creator, influencer, or social ambassador, to creatively convey a brand's identity and connect with a specific audience.
- Experiential
- Experience-led brand activations that use a creator or influencer to increase engagement and target specific markets.
- PR and Engagement
- Strategic PR or media activity that uses creators or influencers to generate public interest or audience engagement for target specific markets.
- Brand Response
- Time-sensitive creator content that combines creative ideas and a breaking news story or a trending topic to generate maximum coverage and social media engagement for a brand, leading to an immediate impact.
- User Participation & User Generated Content
- Social activity strategically designed to engage audience participation and content generation for the campaign or a brand initiative.
- Creator-led Content Series
- Creator-led content series with clear episodic format devised to collaborate with single or multiple brands to drive brand objectives. Creators can submit up to 3 episodes (made within the year) for consideration.
- Brand as Creator
- Brand social accounts with a long-term content strategy aimed to build the brand presence and drive followership and engagement on their social platform handle(s). Brands should submit their brand handle(s) and select up to 5 content pieces (made within the year) for consideration.
