A new category for work made by content creators and content houses only. No agencies here.
New GONG
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Creator & Brand Partnerships
The partnerships of a creator, influencer, or social ambassador with a brand to engage with a specific target audience. For long-term ambassadorships of 1 year minimum. Submissions should include examples of the collaborative effort.
Best Use of Platform
Best use of a select social media platform and platform-specific features such as AR, filters, and challenges to deliver a creator-led marketing campaign.
Brand Storytelling
Influencer marketing that uses a creator, influencer, or social ambassador, to creatively convey a brand's identity and connect with a specific audience.
Experiential
Experience-led brand activations that use a creator or influencer to increase engagement and target specific markets.
PR and Engagement
Strategic PR or media activity that uses creators or influencers to generate public interest or audience engagement for target specific markets.
Brand Response
Time-sensitive creator content that combines creative ideas and a breaking news story or a trending topic to generate maximum coverage and social media engagement for a brand, leading to an immediate impact.
User Participation & User Generated Content
Social activity strategically designed to engage audience participation and content generation for the campaign or a brand initiative.
Creator-led Content Series
Creator-led content series with clear episodic format devised to collaborate with single or multiple brands to drive brand objectives. Creators can submit up to 3 episodes (made within the year) for consideration.
Brand as Creator
Brand social accounts with a long-term content strategy aimed to build the brand presence and drive followership and engagement on their social platform handle(s). Brands should submit their brand handle(s) and select up to 5 content pieces (made within the year) for consideration.
