As a Copywriter, Angie has given voice to goats, mad horses, C-suite executives, and the many brands she’s worked on including Spotify, IKEA, Singapore Tourism Board, SK-II, Citibank, Unilever, Mastercard, British Airways, and DBS. She’s led accounts creatively at regional and global levels with deep expertise in APAC. Her award-winning career has taken her from lifestyle journalism to writing for design, to solving communication problems in agencies including BBH Asia Pacific, TBWA, and now at TSLA.

Adrian doesn’t sit still. He learned to skateboard at 40, can braid his daughter’s hair in under a minute, and after years in network agencies like Ogilvy, Leo Burnett, and Publicis, he walked away to start Sweatshop. As the only Singaporean to win back-to-back D&AD Yellow Pencils, he’s now pouring that same restless energy into making work hot and sweaty at Sweatshop.

Kaleb Loh is Head of Brand and Marketing at GIC, where he oversees branding, social media, digital, and events. He began his career as a creative at agencies including Fallon and TSLA, before moving in-house at Facebook and GIC. His work spans tech, finance, and government, and has been recognised at Cannes Lions, One Show, and D&AD. With experience on both agency and client sides, Kaleb brings a hybrid perspective to marketing and creative.

Born and bred in Singapore, Andrea’s veins bleed char kway teow. Aside from a three-day stint wrapping Lunar New Year hampers during a school break, being an advertising creative has been the only vocation she has ever known. She’s absolutely thrilled, having collaborated with some of the region’s most award-winning agencies and now as Across the Pond’s first Creative Director in APAC, to help raise the bar — and the bar tab — of creative endeavours delightfully made in Singapore.

I am a multidisciplinary creative with over 15 years of experience crafting advertising campaigns. Today, I focus on all things experiential for a roster of clients ranging from bitcoin to beauty and everything in between. On a personal level, movies and comedians inspire me endlessly, and I’ll always love a bit of sharply worded prose.

Open-water diver. Coffee addict. Colombian hustling in Asia. Married, but storytelling is my mistress.

Phin is a content and media specialist who has spent a career setting up shop on both sides of the editorial/paid fence. He currently leads SPH Media’s content marketing agency, Content Lab, collaborating with brands to conceptualise and create innovative, effective multiformat campaigns across digital, social, broadcast, lifestyle, and print platforms. Phin and the team are stoked to have won several key honours across Singapore, the US, and UK. He also needs a nap.

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Ronald Bunaidi began his career at BBH Singapore and TSLA before joining Spotify’s Asia Brand and Creative team. His experience on both the creative and client sides gives him a unique perspective. He approaches work as a problem-solving exercise, ensuring every idea is authentic, entertaining, and desirable. For him, the most powerful creativity is discovered, not displayed.