With more than 100 advertising awards under his belt, Gui has worked across three continents. Born in Brazil, he moved at 25 to join one of Australia’s top agencies, with his work already recognized by major festivals like Cannes, One Show, and Clios. He's proud to have been part of many talented teams. Since joining BLKJ Havas in 2021, he’s led the agency to new creative heights, bringing in major clients and delivering world-class work. He became the first Executive Creative Director in the newly merged agency and believes his best work is still ahead of him.

Pedro Pedreira is a Creative Director at LePub with over 20 years of experience turning sharp insights into culturally resonant ideas. He began behind the counter at McDonald’s, saving for his first iMac to study design. That journey took him from graphic design to copywriting to leading global campaigns for brands like Unilever, Lexus, Red Bull, and KFC. He was part of the team behind Singapore’s first-ever Cannes Grand Prix and has won at D&AD, Clio, One Show, and Effies. He’s driven by bold ideas that create real impact in culture and in business.

Mariam is part of Tate Anzur's pioneering team, a strategic communications agency committed to making a positive impact on society. Her multi-hyphenate expertise stems from a strong decade’s foundation in traditional PR, which has since expanded into a modern, integrated approach encompassing creative comms, social media, and brand strategy. A strong believer that "from little things, big things grow," Mariam is dedicated to developing people-first ideas that are sustainable and impactful. She has led award-winning campaigns for major national projects and cultural institutions, shaping the Singapore brand and contributing to its vibrant culture.

Hollie is a creative powerhouse, fuelled by crafting dynamic and progressive work that people care about and can see themselves in. She’s a champion of women in the creative space and believes that the demand for diverse representation both in front of and behind the lens is increasing, but not quickly enough. She’s pushing for this growth from the inside out.

She has created culturally relevant work for major brands, including a groundbreaking campaign for Vanish that tackles the gender gap in autism, a new brand platform for The Open University, and the largest LGBTQ+ sex survey for Durex.

Izmael Crespo, ACD at GUT Singapore, was celebrated as one of the elite Art Directors in the Regional Top 10 by the prestigious One Show Festival in 2023. With a portfolio spanning diverse markets across America, Europe, and APAC, he has amassed an impressive collection of accolades, including 13 Cannes Lions (with a Titanium), 11 Clio Awards, 16 Effies, 5 D&AD awards, and 7 LIA awards including the Grand LIA. Art Director, street artist, and video gamer by nature.

Shu Yau is a cross-discipline creative who shapes brands through disruptive positioning. As Head of Creative at Lazada, SEA’s leading eCommerce platform, he led the brand to #1 on One Show’s In-House ranking and earned SEA’s first-ever Best of Show. A believer in Creativity x Effectiveness, he propelled Lazada to become Thailand’s Most Loved Brand and ranked top 13th in SEA. Previously on the agency side, Shu Yau led award-winning work across global and regional brands, recognized at Cannes, Spikes, and Effies. He thrives on breaking category norms and culture-shaping with local relevance—always questioning: Why would people care?

Strategist by profession, creative by passion. My journey has been about crafting meaningful moments where creativity meets culture, leading storytelling through campaigns and always-on content. From launching the LEGO Botanical Collection to LEGO One Piece, and producing viral social media pieces, my proudest achievements lie in creating experiences that truly engage fans. What inspires me most is telling stories with impact, alongside energetic teams who turn ideas into activations that resonate!

Anam is the creative lead at Monks across Southeast Asia, blending technology and innovation with creativity. With a career spanning Amsterdam, Beijing, Shanghai, and Singapore, he has held leadership roles at Y&R, JWT, TBWA, and BBH. His work has been recognised at top international shows, including a Cannes Lion and a D&AD Pencil. A seasoned juror, he chaired the Creative Circle Awards (The Gongs) in 2021. Anam is inspired by the power of technology and human craft to create impactful work that connects with people.

Pat founded a little agency called GOODSTUPH Singapore 15 years ago. Hasn't gone broke. Made some money. Won some awards along the way - like Social Media Agency of the Year 12 times over. Named one of Singapore’s Most Influential Creative Directors in 2017 and 2018—one of only two women to achieve this honor (why?), Pat was also the first Singaporean to serve as Creative Director for Clockenflap, Asia's leading musical festival.