Daniel began his career as an IT systems consultant and multimedia developer before trading code for copy. He has had more fun and relatively more success in the creative trade, amassing over 400 global, regional, and national awards, from Cannes Lions to Spikes Asia. His work helped MullenLowe rank #1 in Singapore in both the WARC Creative 100 and WARC Effective 100 (2023 & 2024) rankings and cement the agency’s place as a Cannes Lions Top 10 Agency of the Decade Asia. In many ways, with digital, mobile, and now AI being so integral in the industry, it's like he never abandoned his computer science degree—he's simply extracted more entertainment, and where possible, meaning, out of it.

I started my journey in the creative industry in São Paulo at TBWA. In 2017, I studied at Hyper Island in Stockholm, one of the most disruptive creativity schools in the world. In 2018, I co-founded Danger Lab, an experimental design studio based in Amsterdam designed to go wrong. After working in London for agencies like Mother and Pablo, I joined BBH Singapore.

Creative Director and Technologist based in Singapore. For over a decade, I’ve been helping brands find new ways to tell stories and connect advertising, technology, and innovation.

Mae Ong is a Group Creative Director who left Manila in 2012, where her career focus shifted to digital. Now she carries over 15 years of experience, ranging from traditional advertising to social and content. She has led creative work for global brands including Disney, Nike, Netflix, Samsung, and Nestlé. Mae has given birth to a financially wise plushie, invented a new storytelling format on Instagram, created an investigative mockumentary TV show on Facebook, and garnered millions of views on YouTube and TikTok—all while picking up a few shiny recognitions. Life skills include lip-syncing the entire Beauty and the Beast movie.

I’m an AFOL content creator, and I love being around toys, games, and geeky things. My content north star is always creating value for the audience first, and never taking myself too seriously. My greatest achievements include a One Show Gold Pencil for a gibberish tweet with a LEGO cat, an ADC Silver Cube for white noise made using only LEGO bricks, and completing 100% of my Scarlet & Violet Pokédex.

After failing miserably as a rockstar, I turned to the creative industry and, over the past 18 years, have lived in five different countries, working on everything from sports, pizza, and beer to government, telecom, and pharmaceuticals. Along the way, I’ve picked up awards at Cannes Lions, D&AD, Eurobest, LIA, and Clio. Since 2022, I’ve been happily calling Singapore home.

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Pearlyn is a creative director who makes big ideas easy to connect with. She has worked across tech, beauty, e-commerce, and public service campaigns, blending strategy with imagination to create brands that feel alive and relatable. From global launches to local stories, she brings clarity, craft, and heart—building work people genuinely see themselves in.

Officially, I’m a Regional Creative Strategist Lead shaping social-first, creator-led campaigns across Southeast Asia. Unofficially, I’m a proud social media addict who gets a kick from transforming everyday moments into stories that stick. As a content-turned-creative strategist, I'll always love a good story on social and crafting campaigns with brands that go beyond giving creators a product to talk about. In my previous role as a Content Strategist, I conceptualized and produced the viral Singapore dating reality show 'One Week Love' that is now premiering on Netflix. Along the way, my work has picked up Hashtag Awards, Markies, and Marketing Excellence Awards.

The heart and brain of courting, converting, and retaining some of his agency's key clients, Ernest is currently seasoning Asian sensibilities with LATAM spice at GUT Singapore—a combination that makes for gutsy work for Stella Artois, Cass, and Corona. He's been fortunate enough to nab some shiny things from Cannes, One Show, Spikes Asia, Gongs, and more to show for it. But if he's forced to play favorites, being named Singapore's Young Copywriter of the Year in 2021 (followed by Copywriter of the Year in 2023) and multiple counts of "My Son/Friend/Husband Did This Ad!" are particularly precious.

Hi I'm Amos, currently Associate Creative Director at VIRTUE Asia. I create entertainment and experiential campaigns that help brands get into culture. Over the past decade, I've done work for a wide spectrum of brands - from global award-winning campaigns for Samsung and Riot Games, to local hits for UOB and STB. I'm inspired by culture, communities and really just having fun with the process. When we have fun and approach creativity with genuine purpose, that's where great work happens.

Felix Sng is the Co-Founder and Design Director of Studio Swell, a design studio based in Singapore. The studio frequently collaborates with artists, leading arts & cultural institutions, publishers and brands locally and internationally. They have been awarded by the likes of D&AD, Type Directors Club, and AIGA as well as featured on several publications and blogs. He has also served as jury member at award shows such as The One Show. Alongside his design practice, Felix has been lecturing at LASALLE College of the Arts, University of the Arts Singapore, since 2014.

Alan Leong is a Creative Strategy and Brand Enablement Leader across APAC. As Creator Content Solutions Lead, he has delivered award-winning, business-driving campaigns for global brands like Unilever and Nestlé, including Cannes Lions-recognized work. With expertise in scaling creative programs and mentoring talent, Alan champions bold, insight-driven storytelling that builds brand equity, drives effectiveness, and inspires growth.