Peggy started out as a Production Assistant before turning to editing. Her natural talent ensured a quick rise to Senior Editor, before she switched gears to directing in 2013. Today she is the Head of Directors at Freeflow Productions, having made friends, memories, and a name for herself along the way.

Peggy’s films often channel parts of her own personality — affability, a sense of humour, and a zest for life. These traits are also what make her a respected leader and a creative mentor to younger talents.

Daniel is a creative leader with over two decades of experience across large network agencies, smaller boutique shops, and tech consulting, where he recently led the creative team in Singapore at the world's largest tech-powered creative group, Accenture Song. Today, he fuses creativity with communications at the world’s largest PR firm, Edelman.

A creative multi-hyphenate, Daniel is passionate about tackling business challenges through a myriad of innovative solutions spanning advertising, branding, digital, PR, activation, and marketing strategy. His ideas and campaigns have been recognised on the local, regional, and world stage, and he regularly judges at creative award shows to help bolster industry standards.

Caleb Huang is a film director and founder of Smallshop, an award-winning production house. Refusing to be boxed into one genre, he has created visually arresting work for brands like Penfolds, Subaru, Star Alliance, and Samsung, as well as emotional narrative pieces for Petronas and PUB. His short films have earned awards at global festivals, and he co-directed a five-episode supernatural love story for Korean giant CJ Entertainment. With accolades from GONG, Clio, One Show, AdStars, and LIA, Caleb is driven by a desire to find beauty and soul in everyday scenes, peeling back life’s layers to reveal the unexpected.

Theophilues (or Theo, as most people prefer to call him) has worked at several multinational advertising agencies throughout his career, leading integrated campaigns on both regional and national levels. His experience spans a wide range of products, from diapers to motorbikes, as well as serving as brand guardian for various regional accounts. Through his work, he has been fortunate to receive recognition at both local and international shows, including Cannes, D&AD, Clio, One Show, LIA, and the Effies, among others.

Affectionately known as Yanti, Sariyanti Sannie has been helping craft award-winning ideas in the media communication and advertising industry for 25 years. Originally from client management, she was based in Singapore at Ogilvy & Mather Asia Pacific, working across the region and overseeing local and international brands. In 2010, Yanti made a seachange to pursue her true passion: a career in creative film and TV production.

Yanti has the unique ability to gracefully cross fences between client, agency, production, and film director to maximise efficiency and creativity. Her project skills and global network of media talent have not only earned her frequent flyer miles but also accolades at Cannes, D&AD, One Show, Effies, and Spikes.

Yanti’s pursuit of craft and expertise in bringing communications to screen, engaging the best in their field, is why she loves the communication arts. Whether screen testing street cast in New York, rehearsing football techniques with David Beckham, or shooting in remote deserts of Mongolia and Northern China, Yanti is relentless in gathering the best people to craft the freshest possible executions.

She is currently an Executive Creator and Head of Creation at TBWA Singapore.

I’m a marketing leader with 20 years of experience in Brand, Marketing, and Communications across diverse B2C and B2B industries. As an impact-driven executive, I specialize in steering strategic marketing campaigns and have a knack for spotting diamonds in the rough during the conceptual stage of development. I have a passion for creativity, innovation, and strategy. Surrounding myself with talented internal and external teams, I have garnered more than 155 awards across different domains. The questions in my head, like "What if…," "Why can’t…," and "Why not?" often inspire my work.

Paolo has spent the last 18 years creating campaigns, innovations, and experiences for brands across the world, from telcos and banks to pizza and tech companies. Through it all, he remains true to what he loves most: creating solutions that transcend the expected. For constantly pushing the envelope, Paolo has received accolades from the most renowned award shows in the world, with 50+ combined metals from Cannes Lions, Clios, Spikes, Effies, and Singapore’s own GONGs. Inspired by his experience of helping build two Agency of the Year winners, he’s now helping build the new era of Cheil Singapore.