Gary Lim is a Group Creative Director whose 18-year career spans Malaysia, Singapore, the U.S., and Asia-Pacific markets including China, Japan, and Korea. He has twice created the world’s most awarded campaigns in the Gunn Report — Jeep Two Worlds and Guinness Draught in a Bottle — with Jeep inducted into the CLIO Hall of Fame. His work, including Letters to Neighbours and Kami, has won at Cannes Lions, D&AD, and The One Show. Ranked #2 in Asia in 2023 and #6 in 2024, Gary is driven by ideas that shape culture.

Known as ‘Shum’ in the industry, Qihao has earned acclaim at D&AD, Cannes, the One Show, and more. His work has been featured in Forbes, CNN, BBC, and even made a cameo in a New York museum exhibition. Beyond his projects, Shum is dedicated to nurturing talent, frequently mentoring undergraduates at LASALLE College of the Arts. In 2022, he co-founded Uncanny, a multi-disciplinary creative and digital production company, which in just two years was named ‘Independent Agency of the Year’ at the Campaign Awards, among other accolades.

Calling herself an accidental creative, Astri recalls dreaming of becoming a doctor since she was a child, but her failure at the med school admission test put an end to that. She then jumped into design and advertising because she thought all you needed to do was draw. Pleasantly surprised to find that design and advertising encompass so much more, she has never looked back since.

With Kinetic Singapore since 2013, Astri has risen to assume the mantle of Creative Director and recently Partner. Her time in the industry has seen her take on projects ranging from design and advertising, social and branding, to spatial and experiential. Her work has received recognition at international creative shows like the D&AD Awards, Cannes Lions Awards, The One Show, Young Guns, and Tokyo Type Directors Club. In addition to snagging Best Young Designer and Best Young Art Director at The Gong Show, Astri is also a recipient of the President’s Design Award (Design of the Year 2020 and 2025), Singapore’s highest design accolade.

Sheng Jin, Executive Creative Director at MullenLowe Singapore, has achieved over 300 industry accolades. His achievements include four Cannes Lions Golds across Direct, Brand Experience & Activation, Design, and Health & Wellness categories, a D&AD Graphite Pencil in Graphic Design, and Golds from One Show and NY Art Directors Club. He has served as a jury member at prestigious local, regional, and international festivals, including Cannes Lions, One Show, Spikes Asia, AdFest, and M.A.D.Stars.

Under his leadership, MullenLowe Singapore was named Agency of the Year at Spikes Asia 2022 and became the first Singapore agency to win Digital Agency of the Year at AdFest 2023. The agency was also recognised by Cannes Lions in 2020 as one of the Top 10 Creative Agencies of the Decade in Asia. Sheng Jin’s leadership has been instrumental in securing multiple Grand Prix, Best of Show, and category-defining wins across regional and local award shows.

Sheng Jin regularly lectures at Singapore’s leading art and design institutions and is committed to nurturing future talent. His consistency and dedication to creative excellence have earned him recognition as one of the most influential creative directors in the region.

Edward serves as a Global Creative Lead at Meta, where he has designed and spearheaded scalable and innovative solutions for thousands of advertisers worldwide. Before joining Meta, he held the position of Creative Group Head at Dentsu. During his stint at Dentsu, he established the social and content team, digitally transformed the agency, and secured new business wins. Throughout his tenure at Dentsu, McCann, and Bartle Bogle Hegarty, Edward crafted integrated campaigns for both regional and global brands. He has earned numerous local and global accolades and has also served as a judge on panels for global creative award events.

Grace is a Senior Art Director at BBH Singapore who has shaped campaigns for Nike, Samsung, IKEA, Tiger Beer, Absolut, Riot Games, and Mulberry. She’s represented Singapore at Adfest’s Young Lotus, been named Young Art Director of the Year twice in 2018 & 2024 and served on the Film Jury at Gongs 2024. Her work has been recognised at shows like D&AD, One Show, Spikes Asia and the Webbys. For her, craft is equal parts obsession and magic — which explains why she’s often up late at night nudging pixels on screen or occasionally doom-scrolling TikTok in the name of “research.”

Gayle writes for a living, and occasionally for applause. She’s helped banks feel human, brands feel clever and campaigns feel like they weren’t written by a committee (or ChatGPT). She believes good work should still make you feel something — even after the third round of revisions.