Throughout her career, Jasmine Tan has worked extensively with high-profile brands across the region. She has held creative, marketing, and strategy roles in advertising and tech — including DDB, TBWA, Google, and TikTok — where she turned big ideas and creative strategy into campaigns that flourish across mediums. Her work has been recognised at Cannes, D&AD Awards, One Show, and Spikes Asia. Today, as Regional Strategy Director at Hepmil Media Group — home to content platforms SGAG, PGAG, MGAG, and one of the region's largest creator networks — she continues her passion for driving highly relevant, on-culture creativity in Asia.

Jeanie is the Regional Creative Lead at Dyson. A creative problem-solver at heart, she loves connecting data through compelling storytelling to create meaningful campaigns. As custodian of a consistent brand voice for Dyson across APAC, Jeanie is also the key lead in launching Dyson’s APAC Creative Content Hub, which has helped boost engagement and views for the brand by reviewing approximately 375 pieces of content monthly.

Prior to Dyson, she honed her skills crafting insight-driven campaigns at agencies like DDB, HAVAS, and Saatchi & Saatchi for brands such as McDonald's, Glico, Samsonite, FairPrice, Neutrogena, Pampers, and more.

Kai Yuan is the co-founder of UNFOLD Asia, a media group that seeks to entertain and educate Southeast Asian audiences through creative storytelling. UNFOLD Asia houses a collective of media brands including Our Grandfather Story, Ribbit.FYI, nOm, and 风和日丽 Sunnysideupsg, reaching over 10 million viewers monthly. As a multimedia storyteller, he is dedicated to exploring different ways to bring stories to the audience in the online space. He believes there are endless possibilities to bring content to the audience in this ever-changing media landscape.

Content creator since 2020 with experience across boutique agencies and major conglomerates. Skilled in digital storytelling to drive brand awareness and engagement. Now seeking to transition into PR & Communications in the automotive industry, combining social media expertise with a passion for cars to craft compelling brand narratives.

I try to create stuff that makes people laugh and think, across every format I can get my hands on. I jumped off the corporate treadmill 11 years ago and never looked back, even when times were horrible. I co-created Ministry of Funny, Yah Lah But podcast, and Folklory, which have racked up tens of millions of views and podcast streams, interviewed CEOs and prime ministers, received international press coverage, and won 2 Asian Academy Creative Awards. I love working with great people whose skills are as good as their character to bring to life ideas that have never been done before.

Denise Teo, also known as supercatkei, is one of Singapore’s leading live streamers and content creators in gaming and lifestyle. She is the Founder and Managing Director of SUPERCATKEI Pte Ltd, a content studio creating impactful experiences for communities. With experience in advertising and building startups in Singapore, Tokyo, and New York City, Denise has a track record of producing viral content that resonates across audiences. She has partnered with brands such as Samsung, Razer, Accor Group, and SHURE. Passionate about mentorship and positive digital spaces, she continues to shape the future of online content.

Adrian is the Co-Founder and Chief Creative Officer of HEPMIL and SGAG, brand ambassador for Audi Singapore, and a Forbes 30 Under 30 honouree. Known as "Xiao Ming," he has built a distinctive voice online with his dad jokes, signature sunglasses, and engaging storytelling. He shares his playful fatherhood journey with his wife, Xin Lei, and their children, Zachary ("Ploop Ploop") and their newborn daughter. Beyond parenting, Adrian is a passionate plant enthusiast, blending creativity and humor in all his ventures.

Marcus Yong is Vice President of Global Marketing at Klook, where he has been pivotal in scaling the company from startup to global leader in travel experiences. Over the last decade, he has driven landmark initiatives including the “Money Can’t Buy Experiences” series, the industry-leading Klook Kreator program with over 28,000 Kreators, and their most recent global brand campaign featuring Netflix star Marie Kondo. Marcus is best known for fusing brand storytelling with measurable business impact. His work is inspired by the belief that travel and experiences transform lives, building connections that bring the world closer together.