She has rallied for Singapore's national beer to be recognised as a national icon. Championed pleasure equality in bedrooms across Asia. Helped to create the world’s longest noodle for gamers to eat without breaking game play. All while ensuring that her brands continue to achieve outstanding sales, gain street cred, and leading BLKJ Havas to the #1 creative agency spot in 2024.

That is Fiona's fundamental belief. Have fun with brands, help people have fun with them, in service of helping brands to succeed.

Because the cost of being dull is real. And the power of creative value breaking dullness is a fact.

To be able to play out all of Singapore’s creativity with Gongs and shine the spotlight on creative power, she hopes that we all continue to have fun with and for brands as one industry collective. 

Firrdaus likes to think of ideas. And agencies in Dubai, London, and Singapore have paid his bills in exchange for thinking of ideas for them. Some of those ideas ended up on CNN, Forbes, and Wired. Some were exhibited in Poster House New York and Grand Palais Éphémère in Paris. A few even got name-dropped by people with really big paychecks—like the Prime Minister of Singapore. Campaign Brief Asia then ranked him as Singapore’s #1 Creative, with Forsman & Bodenfors Singapore taking the top spot in the country. All of which has led to the ultimate honour: writing about himself in the third person.