Film
BRING THE BATTLE TO THE BIG SCREEN
Welcome to the ultimate theatre of war. Entries will need to demonstrate powerful brand storytelling intended for the screen: filmed content created for TV, cinema, online and/or out-of-home experiences.
Branded Entertainment
WIN THE FIGHT FOR THE ZEITGEIST
Brawl it out with the biggest ideas that turned branded content into culture. Entries will need to demonstrate unskippable creativity and unbeatable cut-through that helped to communicate a brand message or connect with consumers in a new way.
Radio & Audio
TURN UP THE VOLUME – AND THE VIOLENCE
Bring the beatdown to Singapore’s strongest audio ideas. Entries must demonstrate thunderous creativity in communicating a brand message through audio excellence, sonic innovation, or impactful aural storytelling.
Print & Publishing
TEAR ‘EM ALL TO SHREDS
Pit your killer ideas against the year’s best work in published media. Entries will need to demonstrate creativity that ripped the page out with powerful insights and outstanding craftsmanship.
Outdoor
TAKE THE FIGHT OUTSIDE – LITERALLY
Step onto the battleground of the real street fighters. Entries will need to demonstrate kick-ass creativity in out-of-home spaces to communicate a message or immerse consumers in a brand experience.
Design
SEE BEAUTY IN BRUTALITY
Prepare for graphic violence in this war of visual craftsmanship. Entries will need to demonstrate how they armed incredible aesthetics with intuitive function to help define a brand, communicate a message, solve a problem, or connect with people.
Direct
HIT YOUR TARGET WHERE IT HURTS
Go straight for the jugular in this battle of response-driven creativity. Entries will need to demonstrate the tenacious pursuit and application of customer relationships, directly targeting a specific audience with a call-to-action to produce measurable, meaningful results.
Media
CONQUER EVERY CHANNEL
Test your might in the fight to dominate the media landscape. Entries will need to demonstrate the creative use of media: showcasing an understanding of the target market and innovative implementation of media channel strategies across different platforms for a flawless victory.
PR
BREAK NEWS – AND NECKS
Go head to head in the battle to make headlines. Entries will need to demonstrate how they successfully built trust and cultivated relationships with credible third parties, utilising media or channels to influence public dialogue, and ultimately change perceptions/behaviours.
Brand Experience & Activation
SET THE STAGE FOR CARNAGE
This is where experiential, activation, immersive, retail, and 360° customer engagement ideas fight for the spotlight. Entries will need to demonstrate how their customer journey, experience design, and optimised touchpoints led to increased brand affinity and/or commercial success.
Mobile & Digital
CRACK THE CODE – AND SOME SKULLS TOO
Answer the call to arms with your deadliest device-driven ideas. Entries will need to demonstrate powerful performance on portable platforms and/or digital channels.
Social & Influencer
FIGHT IT OUT FOR THE FOLLOWS
#Slay every idea in your path to victory in the social media arena. Entries will need to demonstrate knockout creativity in the use of social strategy, brand ambassadors, and influencers, to achieve engagement, reach, and commercial success.
Craft
UNLEASH AN ATTACK OF ART
Put your craft to the test against Singapore’s most masterful ideas. Entries must showcase formidable creative skill, talent, and artistry in bringing a concept to life. All subcategories are open to both commercial and non-profit work.
