“No one knows what the big idea is, but everyone agrees it’s big.”

Born within the chaos of the Brainstorm, this hulking enigma roams the battlefield, crushing the competition. No one knows what the creature truly is; but all fear its colossal fists.

"Is this idea The Shit, or just Shit?"

💩💩💩

"Don’t worry, you’re being paid in exposure."

This bottom-feeding, bargain-hunting, corner-cutting, penny-pinching, copyright-flouting parasite can only afford to live because it pulls favours. And never pulls punches.

"It exists, we promise."

It preaches about the coming of a creative paradise; where budgets flow like rivers. Alas his proof is immaterial and his ramblings: madness.

"ChatGPT, write AI joke here."

Merciless, relentless, tasteless. Sent back from a dystopian future where AI has crushed all resistance. Its mission: TERMINATE. ALL. MEATBAGS.

"X is their middle name."

Driven to crush their mutual enemies, these ideas have fused themselves into a hideous mutant. Twice the brain power, twice the carnage.

"#bow #down #to #the #slay #queen"

Leading a horde of devoted followers, this idea lives for the adoration of the masses. It’ll do anything for clout — from snapping selfies to the necks of its enemies.

"A patchwork abomination born from good intention and 99 rounds of feedback."

A simple idea, warped into a convoluted monstrosity by endless rounds of feedback. Torn apart and sewn back together, over and over and over. Somehow it survived, and now it seeks revenge against its creators.

"Shunned, ignored, rejected. But in your hour of need, it’ll be ready to save you."

Locked away because it was too hideous and unrealistic. Yet this idea holds no resentment against its captors. It hones its craft in the dark; waiting for its day to be a hero.

"Waddup fellow gamers, r u re4dy 2 pwn sum n00bz? Itz L33t br0z!"

To blend in with the c00l kidz, this ancient shapeshifter has mastered everything from skateboarding to speaking skibidi brain rot… just not self-awareness.

Since its inception in 1980, the Gong Awards has been a beacon of artistic achievement in Singapore, illuminating the exceptional work and relentless spirit of local creatives for over four decades. It has become an integral part of Singapore’s creative landscape, inspiring creatives to keep fighting the good fight – in the name of creative excellence.