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The-Work
Brand Experience & Activation
GOLD WINNERS ๐Ÿฅ‡
  • Vaseline Verified

    GOLD ๐Ÿฅ‡
    10.2 Best use of Digital-led Brand Experience & Activation
    // BRAND: Vaseline
    // AGENCY: Ogilvy Singapore
    GOLD Caseboard
    View Video โ†’
  • Trust Bars

    GOLD ๐Ÿฅ‡
    10.4 Best use of Sponsorships & Partnerships
    // BRAND: Heineken
    // AGENCY: LePub Singapore
    GOLD Caseboard
    View Video โ†’
  • One Noodle

    GOLD ๐Ÿฅ‡
    10.5 Best Launch/Relaunch
    // BRAND: Haraku Ramen
    // AGENCY: BLKJ HAVAS
    GOLD Caseboard
    View Video โ†’
  • One Noodle

    GOLD ๐Ÿฅ‡
    10.9 Best use of Cultural Insights in Brand Experience & Activation
    // BRAND: Haraku Ramen
    // AGENCY: BLKJ HAVAS
    GOLD Caseboard
    View Video โ†’
SILVER WINNERS ๐Ÿฅˆ
  • The Renewal Bottle

    SILVER ๐Ÿฅˆ
    10.10 Creative Effectiveness: Brand Experience & Activation
    // BRAND: Budweiser
    // AGENCY: Accenture Song
    SILVER Caseboard
    View Video โ†’
  • The World's Biggest Boner

    SILVER ๐Ÿฅˆ
    10.12 Breakthrough on a Budget: Brand Experience & Activation
    // BRAND: Noah
    // AGENCY: BBH Singapore
    SILVER Caseboard
    View Video โ†’
  • Pull out Game Game

    SILVER ๐Ÿฅˆ
    10.2 Best use of Digital-led Brand Experience & Activation
    // BRAND: Durex
    // AGENCY: BLKJ HAVAS
    SILVER Caseboard
    View Video โ†’
  • Trust Bars

    SILVER ๐Ÿฅˆ
    10.3 Best use of Events & Live Experiences
    // BRAND: Heineken
    // AGENCY: LePub Singapore
    SILVER Caseboard
    View Video โ†’
  • Trust Bars

    SILVER ๐Ÿฅˆ
    10.8 Innovation in Brand Experience & Activation
    // BRAND: Heineken
    // AGENCY: LePub Singapore
    SILVER Caseboard
    View Video โ†’
  • The World's Biggest Boner

    SILVER ๐Ÿฅˆ
    10.9 Best use of Cultural Insights in Brand Experience & Activation
    // BRAND: Noah
    // AGENCY: BBH Singapore
    SILVER Caseboard
    View Video โ†’
BRONZE WINNERS ๐Ÿฅ‰
  • LEGO World Play Day

    BRONZE ๐Ÿฅ‰
    10.11 Best Integrated Brand Experience & Activation-led Campaign
    // BRAND: The LEGO Group
    // AGENCY: Our LEGO Agency
    BRONZE Caseboard
    View Video โ†’
  • The Travel Virgin Show

    BRONZE ๐Ÿฅ‰
    10.11 Best Integrated Brand Experience & Activation-led Campaign
    // BRAND: Jetpac
    // AGENCY: ballsy
    BRONZE Caseboard
    View Video โ†’
  • Find Your Squad

    BRONZE ๐Ÿฅ‰
    10.2 Best use of Digital-led Brand Experience & Activation
    // BRAND: Republic of Singapore Air Force
    // AGENCY: BLKJ HAVAS
    BRONZE Caseboard
    View Video โ†’
  • Gen Tea

    BRONZE ๐Ÿฅ‰
    10.3 Best use of Events & Live Experiences
    // BRAND: Yeo's
    // AGENCY: Forsman & Bodenfors Singapore
    BRONZE Caseboard
    View Video โ†’
  • LEGOยฎ Stalk Exchange

    BRONZE ๐Ÿฅ‰
    10.3 Best use of Events & Live Experiences
    // BRAND: The LEGO Group
    // AGENCY: Our LEGO Agency
    BRONZE Caseboard
    View Video โ†’
  • Heinekenยฎ Smootheriser

    BRONZE ๐Ÿฅ‰
    10.5 Best Launch/Relaunch
    // BRAND: Heineken
    // AGENCY: LePub Singapore
    BRONZE Caseboard
    View Video โ†’
  • The LEGO Yellow House

    BRONZE ๐Ÿฅ‰
    10.5 Best Launch/Relaunch
    // BRAND: The LEGO Group
    // AGENCY: Our LEGO Agency
    BRONZE Caseboard
    View Video โ†’
  • Fresh Christmas Wrappers

    BRONZE ๐Ÿฅ‰
    10.6 Best In-store/Retail experience
    // BRAND: FairPrice Group
    // AGENCY: TBWA\Singapore
    BRONZE Caseboard
    View Video โ†’
  • Unthinkables!

    BRONZE ๐Ÿฅ‰
    10.7 Self-promotion
    // BRAND: BBH Singapore
    // AGENCY: BBH Singapore
    BRONZE Caseboard
    View Video โ†’
FINALIST WINNERS
  • Fresh Christmas Wrappers

    FINALIST
    10.1 Best use of Non-Digital-led Brand Experience & Activation
    // BRAND: FairPrice Group
    // AGENCY: TBWA\Singapore
    FINALIST Caseboard
    View Video โ†’
  • RSN Sea Squad

    FINALIST
    10.1 Best use of Non-Digital-led Brand Experience & Activation
    // BRAND: Republic of Singapore Navy
    // AGENCY: MullenLowe Singapore Pte. Ltd.
    FINALIST Caseboard
    View Video โ†’
  • Heinekenยฎ Smootheriser

    FINALIST
    10.10 Creative Effectiveness: Brand Experience & Activation
    // BRAND: Heineken
    // AGENCY: LePub Singapore
    FINALIST Caseboard
    View Video โ†’
  • Choose Your Wild

    FINALIST
    10.11 Best Integrated Brand Experience & Activation-led Campaign
    // BRAND: Mandai Wildlife Reserve
    // AGENCY: TBWA\Singapore
    FINALIST Caseboard
    View Video โ†’
  • McGriddles Gets on the Hype List

    FINALIST
    10.12 Breakthrough on a Budget: Brand Experience & Activation
    // BRAND: McDonald's
    // AGENCY: Leo Singapore
    FINALIST Caseboard
    View Video โ†’
  • The Defeat Heatiness campaign

    FINALIST
    10.12 Breakthrough on a Budget: Brand Experience & Activation
    // BRAND: Three Legs brand
    // AGENCY: Distilleri Pte Ltd
    FINALIST Caseboard
    View Video โ†’
  • Arcade of Innovation - Singapore University of Technology and Design

    FINALIST
    10.3 Best use of Events & Live Experiences
    // BRAND: SINGAPORE UNIVERSITY OF TECHNOLOGY AND DESIGN
    // AGENCY: Uncanny
    FINALIST Caseboard
    View Video โ†’
  • Sign Of Change

    FINALIST
    10.3 Best use of Events & Live Experiences
    // BRAND: Synapxe
    // AGENCY: BLKJ HAVAS
    FINALIST Caseboard
    View Video โ†’
  • McGriddles Gets on the Hype List

    FINALIST
    10.6 Best In-store/Retail experience
    // BRAND: McDonald's
    // AGENCY: Leo Singapore
    FINALIST Caseboard
    View Video โ†’
  • Rinse & Repeat

    FINALIST
    10.7 Self-promotion
    // BRAND: BBH Singapore
    // AGENCY: BBH Singapore
    FINALIST Caseboard
    View Video โ†’
  • The Defeat Heatiness campaign

    FINALIST
    10.7 Self-promotion
    // BRAND: Three Legs brand
    // AGENCY: Distilleri Pte Ltd
    FINALIST Caseboard
    View Video โ†’
  • Arcade of Innovation - Singapore University of Technology and Design

    FINALIST
    10.8 Innovation in Brand Experience & Activation
    // BRAND: SINGAPORE UNIVERSITY OF TECHNOLOGY AND DESIGN
    // AGENCY: Uncanny
    FINALIST Caseboard
    View Video โ†’
  • Gen Tea

    FINALIST
    10.9 Best use of Cultural Insights in Brand Experience & Activation
    // BRAND: Yeo's
    // AGENCY: Forsman & Bodenfors Singapore
    FINALIST Caseboard
    View Video โ†’
BOC WINNERS
  • Trust Bars

    BOC
    10.9 Best use of Cultural Insights in Brand Experience & Activation
    // BRAND: Heineken
    // AGENCY: LePub Singapore
    BOC Caseboard
    View Video โ†’